Domino’s and The LADbible have signed a content partnership aimed at taking the pizza brand into the living rooms of football fans across the nation, recording their reactions to UEFA Euro 2016 matches in the style of popular TV show ‘Gogglebox’.
The campaign launched on June 11th as the first match kicked off; five short video films will feature fans watching the Euros and sharing in their reactions to the action as they follow the journey of the footballing home nations. Content focuses on the viewers as they support their teams from the comfort of their living room.
The partnership was put together by Arena Media.
Influencers and celebrities such as rapper Wretch 32 will also be watching the Euros matches unfold and LADBible viewers can share in their reactions from around the country.
The videos can be viewed exclusively on The LADbible channels and will allow fans to relive their own viewing experience or live the game vicariously.
Simon Wallis, Sales & Marketing Director, Domino’s, said: “Watching the Euros at home while enjoying a slice of Domino’s is the perfect scenario for football fans. The whole country’s going to be hooked. Domino’s and LADbible have found the perfect way for fans to enjoy this fantastic tournament.”
Elliot Parkus, Managing Partner Arena Media added: “Over the past few years we’ve worked with both production companies and influencers to create fun content for Domino’s consumers to enjoy. LADbible’s massive reach is testament to their understanding of exactly what audiences want to watch, and we’re excited to be working with them on this partnership.”
Arena Media is a media agency that helps brands navigate the new world of digital, data and content, whilst telling brand stories in mass market channels. Key clients include Westfield, Domino’s Pizza, Royal Mail and LG.