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dareylea

ELVIS dares to rebrand household favourite as “Dareylea”

Dairylea has announced the launch of an exciting new brand campaign, which sees it renamed as “Dareylea”. The initiative was developed in partnership with creative...

hurdle

HurdlGram secures first client for programmatic direct mail offering

Direct Mail specialist, Hurdle, has announced its first secured client for its newly launched data-driven Programmatic Direct Mail service, HurdlGram. Leading online...

continental

Continental Tyres rewards customers with hotel stays, theme park tickets and more

Continental Tyres, one of the leading tyre choices for car manufacturers, has released its latest campaign offering customers free family days out, spa & hotel...

The latest IPA Bellwether report from the Institute of Practitioners in Advertising reveals a significant increase in the number of clients increasing their spend on ‘sales promotion’, at +4.0.

IPA Bellwether shows increase in promotional marketing spend in Q2 2018

The latest IPA Bellwether report from the Institute of Practitioners in Advertising reveals a significant increase in the number of clients increasing their spend on...

Shoppers are highly likely to boycott brands which run “promotions that aren’t as good as they sound” according to new research into how much UK consumers trust retailers and brands.

Disappointing promotions damage shopper trust

Shoppers are highly likely to boycott brands which run “promotions that aren’t as good as they sound” according to new research into how much UK consumers trust...