Tag: digital promotions, industry, industry news, Institute of Practitioners in Advertising, Institute of Promotional Marketing, IPA, IPA Bellwether, IPM, on-pack promotion, on-pack promotions, promotional, promotional marketing, research.
IPA Bellwether shows increase in promotional marketing spend in Q2 2018
The latest IPA Bellwether report from the Institute of Practitioners in Advertising reveals a significant increase in the number of clients increasing their spend on...
IPA Bellwether: marketers up budgets in 2017
UK marketers have revised their budgets up in the first three months of 2017, with significant growth recorded in internet and main media advertising categories,...
