Valassis, the UK’s largest coupon and voucher services provider, has launched Cashback & Rewards, a new multi-channel promotional solution that facilitates direct payment between the brand and the promotion’s beneficiary, removing reliance on third parties to fulfil the promotion.
Valassis says cashback has significant and broad-reaching promotional applications – research has found that nearly 20% of shoppers made a purchase or spent more than planned because of a cashback offer. Cashback & Rewards can be implemented for any number of target audiences – shoppers, merchants or even staff, as an employee benefit – the company adds.
The Cashback & Rewards mechanic has been designed to be simple for the shopper, the company says. Once they have bought a product, the shopper inputs their details online along with a picture of the receipt and is then sent a cashback or reward payment. Payment can be delivered via a number of methods – cash, PayPal, cheque or coupon. Rewards can also be product samples or entry into a prize draw. This direct fulfilment allows brands to reinforce messages, which often is not possible when fulfilled via a third party.
Valassis has worked with brands across Europe to deliver Cashback & Rewards for products in the pharmaceutical sector, with cashback given to both merchants and shoppers. The service is now being made available in the UK.
Charles D’Oyly, Valassis’ Managing Director, observes: “Our new Cashback & Rewards solution means that brands can deliver benefits directly to intended beneficiaries and without involving point of sale. It taps into existing interest among consumers for cash back and represents a flexible and compelling promotional tool to engage shoppers via an easy and seamless customer experience.”
Valassis Limited is the UK’s largest coupon and voucher services provider, performing crucial data management and financial clearing services. Responsible for handling most of the UK’s coupons and vouchers, Valassis Limited is uniquely positioned to deliver insights on UK consumer promotions and is regularly quoted as an expert in the media. Valassis is a wholly-owned subsidiary of Harland Clarke Holdings, a US provider of payment solutions, multi-channel marketing campaigns, and secure data-driven lead generation and critical communications. In addition, Harland Clarke provides promotional products, call centers, and governance, risk and compliance (GRC) solutions.