Haribo has unveiled an Easter-themed campaign, inviting shoppers to ‘Hunt the Double Yolker’ in limited edition bags of Starmix.
With premium UK Forest Holidays up for grabs, shoppers have until 21st April 2019 to find one of 20 random ‘Double Yolkers’ that have joined the five iconic pieces in its top selling bags of Starmix.
Claire James, Trade Marketing Manager for Haribo, comments: “Hunt the Double Yolker is HARIBO’s biggest ever seasonal campaign, developed to drive excitement and sales as we count down to the Easter occasion.
“As part of the campaign, Starmix will retain the much-loved pieces that are found in each bag – including the Egg – but 20 packs will also feature a lucky Double Yolker that has been hand-crafted by our team. Those that discover a winning piece will receive a fabulous UK family holiday.
“Hunt the Double Yolker is simple and fun! It complements our seasonal offering, which caters for those customers looking for a tasty alternative to chocolate and reinforces our association to traditional Easter hunting in a distinctly Haribo way.”
Available across sharing formats, this product will be instore from early January. ‘Hunt the Double Yolker’ is also supported by in-store activation.
Haribo ‘Hunt the Double Yolker’ runs until 21st April 2019 and shoppers have until 31st May 2019 to claim their prize.