Tag: campaign management, campaign planning, comment, competition, competitions, compliance, Enable, Institute of Promotional Marketing, IPM, IPM Diploma, on-pack promotion, on-pack promotions, opinion, prize draw, prize draws, prize promotion, prize promotions, promotional mechanics, promotional risk management, risk management, security, shopper, shopper marketing
What’s the Price of Potential?
It’s tough being an intern, but they’ll be running the show one day. So, what’s life like for those on the doorstep of the industry, and how can experiential...
It’s hard to ignore the gig economy
The world of work is changing, and more and more people are taking advantage of the ‘gig economy’. But it’s nothing new for the marketing industry, particularly...
How can automation software and staffing apps benefit the promo industry?
The events and experiential industries can benefit from specialist apps, says Greg Lusk of Liveforce. SPONSORED COMMENT The role of technology should be to make our...
How to find the right promotional mechanic for your campaign
No matter what new technological invention or innovation in promotion you choose, the challenge of standing out in a crowded marketplace remains, says Chris Baldwin of...
Getting the most from your incentive program
How do you get the maximum amount of impact from an incentive program, asks Dan Kelly of Corporate Rewards. Employee incentives are a great way to drive the performance...
Prize Management: Reward to Retain
Andrew Rae of incentives, rewards and prize management company The Black Tomato Agency argues for the value of rolling out the red carpet to attract and retain key...
The Four Rs: measuring the effectiveness of online marketing from screen to store
David Tymm of secure digital voucher provider i-movo suggests a new approach to bridging the gap between online marketing activity and what consumers actually...
Shopper Marketing is coming home
Shopper Marketing decisions don’t just happen in store – brands need to reach the consumer at every moment of the purchase journey, including in their own homes,...
‘Content is King’ – or is it?
Content marketing and promotional marketing can work together, argues Tim Tsung of Grey Shopper Traditional advertising begins by delivering features, benefits, and a...
In promotional marketing, the devil is in the detail
Jan 19, 2018
Promotions are complex processes, and to get them right you must impose rigorous control on all elements of the activity, says Neil Barnes of Enable Promotional...