Home Posts tagged promotional risk management
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Are Winning Moments losing out unfairly?
Jun 07, 2018
There’s been a lot of negative comment about the Winning Moments mechanic now being used in many prize promotions. But is the problem with the mechanic, or how...
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Analytics: linking to major sporting events no longer fantasy football
Jun 13, 2018
Partnerships based on advanced sports analytics can lower costs and open up creative sales promotions opportunities around major sporting events, says Martin Bailey of...