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The IPM publishes details of its Legal Briefing webinar series for 2020

The IPM – the trade body representing UK agencies, service companies and brands engaged in promotional marketing and brand activation – is delighted to announce a...

The IPM announces new Regulatory Affairs Manager, Mani Roberts

The IPM is delighted to announce Mani Roberts as it’s new Regulatory Affairs Manager. Mani grew up in West London and studied at the University of Westminster. After...

Regulations governing how social media influencers advertise products online are confusing and unclear, with the UK public overwhelmingly believing the system should be more transparent, new research reveals.

UK public wants rules on social influencers tightened up

Regulations governing how social media influencers advertise products online are confusing and unclear, with the UK public overwhelmingly believing the system should be...

Sarah Burns of Prizeology has some words of wisdom on how to run prize promotions campaigns on social media that comply with UK law and the CAP Code

Top tips for running compliant promotions on social media

Sarah Burns of Prizeology has some words of wisdom on how to run prize promotions campaigns on social media that comply with UK law and the CAP Code I love social media....

Promotions are complex processes, and to get them right you must impose rigorous control on all elements of the activity, says Neil Barnes of Enable Promotional Marketing

In promotional marketing, the devil is in the detail

Promotions are complex processes, and to get them right you must impose rigorous control on all elements of the activity, says Neil Barnes of Enable Promotional...