Tag: account planning, campaign planning, company news, experiential, industry news, Institute of Promotional Marketing, IPM Awards, people moves, Sense
Sense appoints new experiential Planning Director
Award-winning experiential marketing agency Sense has appointed Dan Parkinson as Planning Director to oversee the work and development of its growing London-based...
In promotional marketing, the devil is in the detail
Jan 19, 2018
Promotions are complex processes, and to get them right you must impose rigorous control on all elements of the activity, says Neil Barnes of Enable Promotional...