week 34

Vodafone creates cinema from 100 mobile phones

Vodafone recently launched the #VodafonePocketCinema, which invited shoppers at the Birmingham Bullring to take a seat in giant comfy deck chairs, devour some popcorn and enjoy great content on a cinema screen made from over 100 mobile phone handsets. The experience was delivered by creative agency, Haygarth, in order to encourage visitors to learn about Vodafone’s new Red Entertainment Plan.

From August 16th to 19th, brand ambassadors offered phone demos and encouraged visitors to use the bespoke photobooth. Anyone that shared their photo online using #VodafonePocketCinema was in with a chance to win prizes from a pair of on-ear Bluetooth headphones to a Bluetooth Speaker. Additionally, Vodafone offered free popcorn to anyone that brought a cinema popcorn box from the stand into the nearby Vodafone store.

The epic cinema screen is an exciting first for Vodafone. Haygarth partnered with Syndicut to seamlessly play 105 cuts of content to create one epic viewing experience for visitors to the stand.