The IPM Awards & COGS Awards 2021: Winners’ Week – It’s Time


The IPM Awards & COGS Awards have always represented the pinnacle of excellence in our industry, recognising and applauding innovation and creativity in Promotional Marketing.  Since its inception in 1970, these awards have continued to evolve to focus on a diverse area of expertise represented by the many different award categories. Last year this was particularly true, as we saw businesses adapt in response to new challenges. While we have taken the difficult decision not to celebrate in person due to the pandemic, we are still proud and delighted to spotlight the fantastic work delivered in 2021. 

Instead, our annual celebration will take place over an IPM Award Winners’ Week, where we will reveal the incredible, ground-breaking work that has been produced for clients across the promotional marketing spectrum. Selected from the IPM Awards & COGS Awards 2021 shortlist, we will announce several category winners online each day from Monday 28th to Thursday 31st March, culminating in the IPM Awards’ Grand Prix winner. On Friday 1st April we will also reveal our COGS award winners for 2021.  

IPM Director, John Sylvester, explains: “The IPM Award Winners’ Week will recognise the outstanding efforts of the teams involved and showcase not just their creativity and innovation but demonstrate the effectiveness of their work.  Our judging panel of industry experts have devoted many hours to scrutinizing the numerous impressive entries we received, and we are delighted to shortly be sharing the outcome of those deliberations.”

Look out for the daily announcements on our special IPM Awards & COGS Awards 2021 Winners’ Week page, our social media channels and the full awards round up in the upcoming Bitesize that week. 

Schedule of Winners’ Week Announcements

MONDAY 28th MARCH – A1 – Experiential Activation of the Year, A2 – Live Brand Experience in a Public Space, Digital Space or Hybrid, A3- Creative Sampling, B1 – Brand Partnership Activation of the Year, C1 – Shopper Activation of the Year & C2 – On, In or With Pack Activation.

TUESDAY 29th MARCH – D1 – Prize Activation of the Year, D2 – Incentive Activation of the Year, D3 – Loyalty Activation of the Year, E1 – Exceptional Promotional Marketing Management & E2 – Use of Applied Technology in Campaign Management.

WEDNESDAY 30th MARCH – F1 -Trial, F2 – Integrated / Multi-Discipline, F3 – Influencer / Social / Digital, F4 – Creative Execution, F5 – Impact Award & F6 Best Activation in response to Covid-19.

THURSDAY 31st MARCH – IPM Awards – Grand Prix winner