Deliveroo launches invisible egg range


Deliveroo is making Easter egg hunts a lot harder this year with the launch of a range of invisible eggs.

Ahead of Easter on April 12th, Deliveroo is launching a range of Invisible and customisable Easter Eggs, which will be available from the food delivery platform over Easter weekend in two flavours – chocolate and Cointreau. Customers in London and Manchester will all have the chance to get in on the action (if they can spot it).

The translucent eggs are made from premium grade gelatine and purified water in order to make the egg clear. The chocolate and Cointreau flavourings are produced using a centrifuge, this scientific equipment extracts flavour by spinning materials at high speeds to achieve separation.

In keeping with Easter traditions, each egg comes packaged with three pots of edible decoration and art supplies, so kids and adults alike can get creative.

Joe Groves, at Deliveroo says: An Easter egg without the guilt and they’re invisible, so no one can keep track on how many you’ve eaten, roll on Easter! There’s one for the kids and one for the big kids, so everyone can be in on the fun this Easter. 

These Invisible Eggs are the much-anticipated sequel to last year’s Dragon Eggs, launched to celebrate the final series of Game of Thrones.

The Deliveroo Invisible Eggs are available from Good Friday (April 10th) at £1.95 (chocolate flavour) and £2.15 (Cointreau flavour) in London and Manchester.

This project is delivered by Talker Tailor Trouble Maker.