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Barefoot Wine & Bubbly is again running its successful #BareYourSole roadshow campaign across the UK during July. Now in its third year, the activity, which sees a Barefoot van travel the country, encourages people to be proud to be different and to revel in their uniqueness.

Barefoot’s ‘Bare Your Sole’ campaign champions diversity through people’s quirks

Barefoot Wine & Bubbly is again running its successful #BareYourSole roadshow campaign across the UK during July. Now in its third year, the activity, which sees a...

Robinsons, the leading GB squash brand, is returning to Wimbledon as the official soft drink sponsor and taste of The Championships for the 83rd consecutive year.

Robinsons squash sponsors Wimbledon with environmental focus

Robinsons, the leading GB squash brand, is returning to Wimbledon as the official soft drink sponsor and taste of The Championships for the 83rd consecutive year. This...

Calvet Wines has just launched its ‘Rue du Calvet’ campaign at the Blenheim Palace Flower Show this past weekend with an experiential activation featuring sampling and a celebrity chef.

Calvet Wines launches Rue du Calvet at Blenheim Palace Flower Show

Calvet Wines has just launched its ‘Rue du Calvet’ campaign at the Blenheim Palace Flower Show this past weekend with an experiential activation featuring sampling...

Lifestyle brand Weber, the world's best-known brand in barbecuing, is promoting the launch of its new grill, Pulse, with a European roadshow appearing in 11 separate cities over 12 weeks.

Weber launches Pulse Grill with roadshow visiting 17 European cities

Weber, the world’s best-known brand in barbecuing, has been promoting the launch of its new grill, Pulse, with a European roadshow appearing in 17 separate cities...

Creative, digital and retail marketing agency Savvy has launched a brand experience division, ‘Savvy Live’.

Savvy launches live brand experience division

Creative, digital and retail marketing agency Savvy has launched a brand experience division, ‘Savvy Live’. The new division is a response to increasing demand for...

Benefit Cosmetics has teamed up with happiness expert Laura Jane Williams to create the Hello Happy House, designed to take guests on a journey through the differing states of happiness during an immersive ‘Happy Hour’ with a difference.

Benefit Cosmetics launches Hello Happy House interactive experience

Benefit Cosmetics has teamed up with happiness expert Laura Jane Williams to create the Hello Happy House, designed to take guests on a journey through the differing...

Tic Tac is launching a pop-up interactive experience, designed to encourage people to open up in a fun and light hearted way, in London’s Covent Garden. The activity supports the brand’s new ‘Open up’ marketing campaign.

Tic Tac pop-up supports ‘Open Up’ campaign

Tic Tac is launching a pop-up interactive experience, designed to encourage people to open up in a fun and light hearted way, in London’s Covent Garden. The activity...

Skin care brand NIVEA has created ‘Shower Empowered', an immersive ‘shower karaoke’ experience, as part of its partnership with Cancer Research UK’s Race for Life.

Nivea runs ‘Shower Empowered’ experience as part of Race for Life

Skin care brand NIVEA has created ‘Shower Empowered’, an immersive ‘shower karaoke’ experience, as part of its partnership with Cancer Research UK’s Race...

Auditoire, Luxury Makers, DOIT!, GMR Marketing, and, from the UK, TRO.

Omnicom creates global ‘borderless experiential network’

Marketing services group Omnicom has created a new ‘Global Experiential Practice Group’, a network consisting of its market-leading experiential agencies,...

Brands including alcohol-free Budweiser Prohibition Brew, Walkers Max Strong, Branston, Primula and Bodean’s have signed on as partners for National BBQ Week, a multi-brand experiential, sampling and marketing campaign which returns for the 22nd year from Monday May 28th.

Big brands get behind 22nd National BBQ Week

Brands including alcohol-free Budweiser Prohibition Brew, Walkers Max Strong, Branston, Primula and Bodean’s have signed on as partners for National BBQ Week, a...