Creative, digital and retail marketing agency Savvy has launched a brand experience division, ‘Savvy Live’.
The new division is a response to increasing demand for live brand experiences from Savvy’s roster of global brands, including adidas, Britvic and Diesel.
“The way shoppers consume media and interact with brands has changed considerably due to advancements in technology,” says Taj Sur, Business Director at Savvy. “Consumers are seeking deeper brand experiences and opportunities to generate social media currency. At the same time retailing is evolving at a rapid pace with smart devices now able to engage and direct shoppers from points of influence to points of purchase. This means we need to look beyond traditional channels to influence shoppers. In short, consumers are no longer satisfied with just hearing or seeing a brand’s message. Today, it’s the actual experiences we have with a brand that define whether we connect with it or not.”
Savvy believes that experiential activations have become an integral touchpoint in the connected shopper path to purchase that can create memorable live experiences to drive emotional connections, shape behaviour and influence purchase while delivering on scale.
Sur concludes: “At Savvy we have over 10 years’ experience in providing excellence in execution in live brand experiences delivering varying scales of activation from instore events and sampling through to retail pop-ups, brand installation and large scale public events/festivals and roadshows. Our Savvy Live team are execution experts who take away the complexity of the process for clients to achieve scale and sustainable results that live beyond the live activation and deliver maximum ROI. For us, it’s all about making sure that our campaigns deliver results that resonate with our clients’ audiences, bringing their brands to life.”
Savvy is a leading creative, digital and retail marketing agency focused on shopper, retail and brand insight. At the IPM Awards ceremony last week, the agency won Golds in five categories, including Experiential Activation away from the Point of Purchase, which went to its work for the Britvic Robinsons and KFC Wimbledon Partnership (pictured).