Tag: AR, augmented reality, CASSETTE, digital, event marketing, experiential, international, leisure, Merlin, Omnicom, theme park, TRO, visitor attractions
Madame Tussauds appoints Cassette
Creative technology specialist CASSETTE has been appointed by leading tourist attraction Madame Tussauds Washington DC to deliver an Augmented Reality experience based...
TRO launches new technology solutions unit, CASSETTE
Experiential marketing agency TRO has unveiled a new standalone business unit, CASSETTE, to deliver innovative creative technology solutions for live experiential...
Whyte & Mackay Launches New Phase In ‘Stay Smooth’ Campaign
As part of the latest version of its Stay Smooth campaign, Whyte & Mackay whisky is taking a “wry and witty look at the real folk of both Glasgow and Edinburgh”...
Doritos announces Xbox One X partnership with on-pack promotion
PepsiCo-owned snack brand Doritos has teamed up with Xbox to offer consumers the chance to win more than 70,000 prizes, including the new Xbox One X. Each promotional...
Fanta delivers scary 4D Halloween lift experience
Fanta is running an experiential Virtual Reality campaign called ‘Fanta: The 13th Floor’ to scare audiences just in time for Halloween, with consumers entering a...
TWE targets Male Millennials with “The Banished” red wine and AR app
Treasury Wine Estates (TWE) has unveiled the latest product in its Male Millennial wine range, “The Banished”, and added an Augmented Reality app for its 19 Crimes...
TRO Retail takes ‘TRO Boutique’ to the Retail Design Expo
TRO Retail used last week’s Retail Design Expo to showcase a suite of creative technologies that are transforming modern retailing and shopper marketing, featuring...
GAME celebrates Prey launch with NME’s first-ever AR cover wrap
To mark the launch of highly-anticipated videogame Prey on May 5, computer and video game retailer GAME teamed up with legendary music brand, NME, to create an exclusive...
Y&R develops unique AR app for Swiss retailer Migros
Swiss retailer Migros has enhanced its mobile app with a new Discover function, which uses Augmented Reality technology to let shoppers scan more than 5,000 products and...
