Müller Yogurt & Desserts, Britain’s leading yogurt and chilled dairy pudding manufacturer, is celebrating its dual partnerships with Team GB and Team Ireland with a competition offering consumer the chance to win one of five £50,000 prizes.
Müller, Official Partner of both Team GB and Team Ireland has launched an on-pack promotion across its Müller Corner, Müllerlight and Müller Rice brands, with a total prize fund of £250,000. Five Gold Medal lids have been hidden in promotional single pots and consumers who find these will win £50,000 each, or €65,000 for Republic of Ireland residents.
The promotion is also being supported with a brand new TV ad featuring British track and field legend, Kriss Akabusi.
Müller Group Chief Marketing Officer Michael Inpong said: “We are excited to offer consumers the chance to win £50k and get into the Olympic spirit with us, as proud Official Partner of Team GB and Team Ireland. It’s our aim to delight consumers and to create fantastic instore activations with our Customers, working collaboratively to help ensure the growth of the category, and having legendary sports personality Kriss Akabusi on board in our TV adverts will create a real buzz around the promotion.”
Inpong added: “Working with Team GB and Team Ireland is a natural fit for us and gives us an excellent opportunity to underline our commitment and ambition as we look ahead to Rio.”
Müller Yogurt & Desserts have Team GB and Team Ireland marketing rights across their brands, including Müller Corner, Müllerlight and Müller Rice until the end of 2016.
The Gold Lid promotion runs across promotional Müller Corner, Müllerlight and Müller Rice Singles with an RRP of 69p per pot. The promotion kicked off mid-April and runs until July 1st.
Müller UK & Ireland is wholly owned by the Unternehmensgruppe Theo Müller. It employs around 10,000 people in a business which comprises two distinct business units: Müller Milk & Ingredients and Müller Yogurt & Desserts.
Based in Market Drayton, Müller Yogurt & Desserts is the UK’s leading yogurt manufacturer, responsible for major brands such as Müller Corner, Müllerlight and Müller Rice. It also produces Cadbury-branded chilled desserts including Cadbury Bubbles of Joy, Pots of Joy, Layers of Joy and Twin-pot products under licence from Mondelez International. Müller Yogurt & Desserts also supplies the UK private label yogurt market.
Unternehmensgruppe Theo Müller’s acquisition of Dairy Crest’s dairy operations in the UK in December 2015 marked a milestone in the company’s global growth strategy and, in particular, its aspiration to place much more emphasis on end to end supply chain innovation, adding value to the UK dairy category.