UEFA has announced details of its 2016 Trophy Tour, which will see the Henri Delaunay Cup visit 25 cities in France between April 1st and June 9th, carried on a special train and giving the public a rare chance to get up close and personal with it.
UEFA says in a statement that the UEFA EURO 2016 Trophy Tour train “will take young and old on a unique adventure”. Jacques Lambert, EURO 2016 SAS president, calls it an opportunity to “take all French people to the heart of the event.”
The train and the experiential activity around it have been designed for UEFA by award-winning London-based integrated and experiential agency, Space.
The train will spend three days in each of the UEFA EURO 2016 host cities, as well as two days at all other stops. The train will be officially inaugurated on day one in the presence of local personalities, UEFA representatives and regional sporting ambassadors. The trophy will then travel round the city to meet the public before being installed in the train. It will remain within the station for a couple of days, with visitors able to check it out from 09.00 to 18.00.
The train is made up of four carriages. The first one offers visitors the chance to have their photo taken with the trophy, while the second contains a EURO museum comprising of photos, videos, shirts and more. The third carriage will be the ‘David Guetta recording studio’, where fans can play their part in recording the official tournament song. In the last carriage, there will be an exhibition of all previous EURO mascots and the revelation of some secrets about this year’s mascot, Super Victor.
The ‘David Guetta Recording Studio’ carriage ties in with an online competition which UEFA launched in December where fans can upload contributions to the official chant for the tournament which Guetta is creating. Anyone who contributes will get a piece of personalized artwork plus the chance to win tickets to the opening match and to Guetta’s free concert on the eve of the tournament at the Champ de Mars under the Eiffel Tower in Paris and meet Guetta himself.