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Greene King, the official beer sponsor of English cricket and grass-roots rugby, is hosting a major sports-themed nationwide on-pack promotion, created and implemented by Farnham-based marketing agency Ten Feet Tall.

Ten Feet Tall creates ‘Great Sporting Moments’ for Greene King IPA

Greene King, the official beer sponsor of English cricket and grass-roots rugby, is hosting a major sports-themed nationwide on-pack promotion, created and implemented...

The My Little Pony Friendship Tour, an experiential roadshow celebrating Hasbro's iconic girls's toy brand, My Little Pony, returns to the UK this summer with a refreshed look and feel to celebrate the upcoming release of My Little Pony: The Movie.

My Little Pony Friendship Tour returns to UK

The My Little Pony Friendship Tour, an experiential roadshow celebrating Hasbro’s iconic girls’s toy brand, My Little Pony, returns to the UK this summer...

Volvic, the Danone-owned mineral water brand, is kicking off its biggest-ever UK marketing campaign this summer across its flavoured waters range, Volvic Touch of Fruit and Volvic Juiced. The ‘Let It Out’ initiative reaches out to consumers through multiple channels to raise awareness and ultimately drive penetration, and will include a massive sampling operation across three key UK cities and a partnership with The Sun newspaper to distribute yet more free samples.

Volvic launches biggest ever campaign to inspire consumers to ‘Let It Out’

Volvic, the Danone-owned mineral water brand, is kicking off its biggest-ever UK marketing campaign this summer across its flavoured waters range, Volvic Touch of Fruit...

Ridged crisp brand McCoy’s is running ‘Win Gold’, an on-pack promotion offering five chances to win £10,000 by finding a golden crisp in a packet.

McCoy’s runs Golden Crisp promotion

Ridged crisp brand McCoy’s is running ‘Win Gold’, an on-pack promotion offering five chances to win £10,000 by finding a golden crisp in a packet. The promotion...

Mars Chocolate UK has updated its annual film-related on pack promotion through a partnership with Google Play which sees the confectionery giant offering consumers money off films as well as discounts off TV shows, books, music and apps.

Mars UK partners Google Play for Sweet Nights In

Mars Chocolate UK has updated its annual film-related on pack promotion through a partnership with Google Play which sees the confectionery giant offering consumers...

Eight out of 10 marketers rank Point of Sale (POS) as the most influential marketing channel for influencing shopper purchasing decisions, ahead of traditional channels such as TV, radio and press advertising, according to a new study commissioned by PoS specialists Creo.

Creo study: PoS ’more influential’ than TV, radio, press

Eight out of 10 marketers rank Point of Sale (POS) as the most influential marketing channel for influencing shopper purchasing decisions, ahead of traditional channels...

GSK’s Aquafresh oral care brand has linked with Comic Relief 2017 and will be donating 10p from the sale of every specially themed pack from the Little Teeth, My Big Teeth and Complete Care ranges. Promotional packs will also offer consumers the chance to win Snuffles, a “huffing, puffing, burping, singing” Aquafresh Bonkers Red Nose character brush timer.

Aquafresh Red Nose ‘Bonkers’ timers promo

GSK’s Aquafresh oral care brand has linked with Comic Relief 2017 and will be donating 10p from the sale of every specially themed pack from the Little Teeth, My Big...

The latest Change4Life campaign, backed up a by a free app which scans product barcodes and compares ingredients, aims to educate families about the significant amount of sugar children are consuming even before they get to school.

Change4Life barcode scanning app targets pre-school sugar

The latest Change4Life campaign, backed up a by a free app which scans product barcodes and compares ingredients, aims to educate families about the significant amount...

The Advertising Standards Authority (ASA) has published independent research into consumers’ understanding of broadband speed claims made in ads.

ASA researches broadband speed claims

The Advertising Standards Authority (ASA) has published independent research into consumers’ understanding of broadband speed claims made in ads. The ASA commissioned...

Sports Xtra, the children’s physical activity provider, has become the latest brand partner to support leading children’s entertainment property Danger Mouse for client FremantleMedia Kids and Family (FMK).

Danger Mouse joins Sports Xtra

Sports Xtra, the children’s physical activity provider, has become the latest brand partner to support leading children’s entertainment property Danger Mouse for...