Tag: Azbuka Vkusa, BrandLoyalty, collectables, food, Football, industry news, Institute of Promotional Marketing, international, IPM, loyalty, retail, retailer loyalty, shopper, shopper marketing, sports, Top Trumps, Winning Moves
Russian retailer Azbuka Vkusa runs football stars Top Trumps loyalty scheme
Upmarket Russian supermarket operator, Azbuka Vkusa, has launched a retailer loyalty scheme offering customers the chance to collect World Football Stars 2018-themed Top...
Quaker Oats ‘Overnight Oats’ free Mason Jar promotion returns
Quaker Oats is rerunning its successful Overnight Oats on-pack promotion from last summer, but with a twist – consumers will now be able to choose the colour and...
Ten Feet Tall creates ‘Great Sporting Moments’ for Greene King IPA
Greene King, the official beer sponsor of English cricket and grass-roots rugby, is hosting a major sports-themed nationwide on-pack promotion, created and implemented...
Weetabix links with Cartoon Network
Weetabix is relaunching its successful Weetabuddies campaign with a new year-long partnership with Cartoon Network. Aimed at inspiring a new generation of cereal eaters,...
Confused.com adds two new Herbert toys
Confused.com has added two new free toys, Miss Herbert and Stunt Herbert, to the rewards which customers can claim when they take out selected products through the price...
