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week 41

First Bus Scotland puts ‘bus in a box’ in experiential activation

First Bus Scotland has delivered a first for Glasgow by unveiling the world’s largest ‘model’ bus in the city’s famous George Square. The ‘bus-in-a-box’...

tour de force

Santander launches ‘Tour de Force’ lead by Dame Jessica Ennis-Hill

Dame Jessica Ennis-Hill recently helped Santander and Transport for London (TfL) launch the UK’s first sightseeing cycle tour of landmarks linked with pioneering and...

Travel hubs offer fantastic spaces for a full spectrum of promotional activity ranging from sampling to immersive experiential activations, says Andrew Bodwick of SpaceandPeople

Travel hubs as platforms for brands to engage consumers

Travel hubs offer fantastic spaces for a full spectrum of promotional activity ranging from sampling to immersive experiential activations, says Andrew Bodwick of...

‘Natural beauty’ brand L’Occitane celebrated the launch of its new multi sensorial flagship store on London’s Regent Street last week with a series of PR stunts and give-aways.

L’Occitane supports new flagship store opening with experiential and sampling

‘Natural beauty’ brand L’Occitane celebrated the launch of its new multi-sensorial flagship store on London’s Regent Street last week with a series of PR stunts...

Blackjack Promotions, which specialises in airport staffing, travel retail and experiential marketing, has seen massive growth in demand for market research services during 2017, as clients focus on understanding how passengers use airports and their feelings about the service they receive.

Blackjack Promotions strengthens airport market research offering

Blackjack Promotions, which specialises in airport staffing, travel retail and experiential marketing, has seen massive growth in demand for market research services...

Team GB gymnast Nile Wilson, Britain's Got Talent finalists Twist and Pulse and ballet star Alessia Lugoboni have teamed up with Lucozade Ribena Suntory and Transport for London to promote an offer for commuters of free journeys on the London Underground, using ‘contactless’ Lucozade Energy bottles.

Lucozade and TfL create contactless payment bottles to support ‘Find Your Flow’ campaign

Team GB gymnast Nile Wilson, Britain’s Got Talent finalists Twist and Pulse and ballet star Alessia Lugoboni have teamed up with Lucozade Ribena Suntory and...

In its biggest ever UK responsible drinking campaign, Budweiser has launched a partnership with Uber to offer free rides to all its new users throughout December – helping people plan ahead for their Christmas journeys home.

Budweiser partners Uber for responsible drinking drive

In its biggest ever UK responsible drinking campaign, Budweiser has launched a partnership with Uber to offer free rides to all its new users throughout December –...

Great Western Railway (GWR) has partnered with NME for this year’s festival season with Spotify playlists, guides and recommendations for festivalgoers.

GWR targets festivalgoers

Great Western Railway (GWR) has partnered with NME to celebrate the start of this year’s festival season with the curation of Spotify playlists, guides and...

Dr. Oetker Ristorante, the thin and crispy frozen pizza brand, is launching a £3m integrated campaign including its biggest ever sampling drive.

Dr. Oetker Ristorante £3m integrated push

Dr. Oetker Ristorante, the UK’s leading thin and crispy frozen pizza brand, is launching a £3m integrated support campaign including its biggest ever sampling drive....

Fairtrade green tea brand Clipper Teas is running a ‘New Year Revolutions’ campaign with outdoor and transport advertising and a ‘money back’ promotion.

Clipper Teas New Year campaign

Fairtrade green tea brand Clipper Teas is running a ‘New Year Revolutions’ integrated campaign with outdoor and transport advertising and a ‘money back’...