Tag: BornOriginal, digital, event marketing, experiential, First Bus, Glasgow, integrated campaign, integrated campaigns, integrated marketing, MadeBrave, Out of Home, outdoor, print, radio, Scotland, social, stunt, stunts, transport, travel, travel industry
First Bus Scotland puts ‘bus in a box’ in experiential activation
First Bus Scotland has delivered a first for Glasgow by unveiling the world’s largest ‘model’ bus in the city’s famous George Square. The ‘bus-in-a-box’...
Santander launches ‘Tour de Force’ lead by Dame Jessica Ennis-Hill
Dame Jessica Ennis-Hill recently helped Santander and Transport for London (TfL) launch the UK’s first sightseeing cycle tour of landmarks linked with pioneering and...
Travel hubs as platforms for brands to engage consumers
Travel hubs offer fantastic spaces for a full spectrum of promotional activity ranging from sampling to immersive experiential activations, says Andrew Bodwick of...
L’Occitane supports new flagship store opening with experiential and sampling
‘Natural beauty’ brand L’Occitane celebrated the launch of its new multi-sensorial flagship store on London’s Regent Street last week with a series of PR stunts...
Blackjack Promotions strengthens airport market research offering
Blackjack Promotions, which specialises in airport staffing, travel retail and experiential marketing, has seen massive growth in demand for market research services...
Lucozade and TfL create contactless payment bottles to support ‘Find Your Flow’ campaign
Team GB gymnast Nile Wilson, Britain’s Got Talent finalists Twist and Pulse and ballet star Alessia Lugoboni have teamed up with Lucozade Ribena Suntory and...
Budweiser partners Uber for responsible drinking drive
In its biggest ever UK responsible drinking campaign, Budweiser has launched a partnership with Uber to offer free rides to all its new users throughout December –...
GWR targets festivalgoers
Great Western Railway (GWR) has partnered with NME to celebrate the start of this year’s festival season with the curation of Spotify playlists, guides and...
Dr. Oetker Ristorante £3m integrated push
Dr. Oetker Ristorante, the UK’s leading thin and crispy frozen pizza brand, is launching a £3m integrated support campaign including its biggest ever sampling drive....
Clipper Teas New Year campaign
Fairtrade green tea brand Clipper Teas is running a ‘New Year Revolutions’ integrated campaign with outdoor and transport advertising and a ‘money back’...
