Tag: FMCG, fmcg brand, integrated marketing, integrated shopper marketing, new appointment, shopper, shopper marketing
Kraft Heinz appoints Live & Breathe to lead UK integrated shopper marketing
The Kraft Heinz Company, the world’s 5th largest food and beverage company, has brought in shopper marketing specialist Live & Breathe to run its entire UK...
First Bus Scotland puts ‘bus in a box’ in experiential activation
First Bus Scotland has delivered a first for Glasgow by unveiling the world’s largest ‘model’ bus in the city’s famous George Square. The ‘bus-in-a-box’...
Nespresso, Clooney ‘wouldn’t change’
Nespresso, the pod coffee machine system from Nestle, has launched its latest campaign featuring Hollywood star, George Clooney, with a fully integrated campaign...
Wow appoints Diffusion for UK launch
Europe’s “first chia seed based drink”, wow, has appointed Diffusion as its retained agency to handle its launch in the UK, following a competitive pitch. wow is...
Strongbow ‘Let’s Own It’ campaign
Strongbow – the UK’s number one cider brand – has launched a multi-million pound campaign as part of its exclusive sponsorship of Team GB ahead of Rio 2016,...
MATRADE partners Masterchef’s Torode
MATRADE, the Malaysian External Trade Development Corporation, has launched a 10 part Malaysian cookery series on UK TV, featuring Masterchef’s popular presenter,...
UK leads European IMC Awards pack
The United Kingdom has the most shortlisted entries in this year’s IMC European Awards for Integrated Marketing Communications, with 16 campaigns getting through to...
