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week 41

First Bus Scotland puts ‘bus in a box’ in experiential activation

First Bus Scotland has delivered a first for Glasgow by unveiling the world’s largest ‘model’ bus in the city’s famous George Square. The ‘bus-in-a-box’...

Nespresso, the pod coffee machine system from Nestle, has launched its latest campaign featuring Hollywood stars George Clooney and Ian MacShane in a fully integrated campaign with TV and online advertising, plus a content-rich landing page including behind the scenes footage and consumer engagement through interactive image filters and gamification and prize promotions on the brand’s social channels.

Nespresso, Clooney ‘wouldn’t change’

Nespresso, the pod coffee machine system from Nestle, has launched its latest campaign featuring Hollywood star, George Clooney, with a fully integrated campaign...

Europe’s “first chia seed based drink”, wow, has appointed Diffusion as its retained agency to handle its launch in the UK, following a competitive pitch.

Wow appoints Diffusion for UK launch

Europe’s “first chia seed based drink”, wow, has appointed Diffusion as its retained agency to handle its launch in the UK, following a competitive pitch. wow is...

Strongbow – the UK’s number one cider brand – has launched a multi-million pound campaign as part of its exclusive sponsorship of Team GB ahead of Rio 2016, including an on-pack competition to win limited edition glasses.

Strongbow ‘Let’s Own It’ campaign

Strongbow – the UK’s number one cider brand – has launched a multi-million pound campaign as part of its exclusive sponsorship of Team GB ahead of Rio 2016,...

TV channel TLC is using an emoji language on and off air to communicate with viewers in a new “OMG with heart” campaign created by promotional agency tpf.

TLC TV channel emoji campaign

TV channel TLC is using an emoji language on and off air to communicate with its viewers, as part of a new “OMG with heart” campaign created by award winning...

E-cigarette brand VIP has given away 10,000 vaping starter kits within 24 hours, after launching a new UK-wide marketing promotion, The Great VIP Giveaway.

VIP gives away 10,000 e-cigs

E-cigarette brand VIP has given away 10,000 vaping starter kits within 24 hours, after a new UK-wide marketing promotion, The Great VIP Giveaway, kicked off with a TV ad...