Tag: alcohol, arts, culture, event marketing, experiential, film partnership, film partnerships, Global Brands, heritage, Hooper's, partnerships, shopper, shopper marketing, soft drinks, sponsorship
Hooper’s sponsors Summer Nights films
Hooper’s Alcoholic Fruit Brews is sponsoring the Summer Nights Film Festival, a series of outdoor screenings of popular films in heritage locations. The 2016...
Rollover Star Trek Beyond prize promo
Rollover Hot Dogs has launched a new competition to win a star-gazing short break trip to Iceland for two people, in partnership with the upcoming Star Trek Beyond movie...
Haagen-Dazs Wimbledon partnership
Häagen-Dazs has been named the Official Ice Cream of The Wimbledon Championships after signing a five-year deal with the Lawn Tennis Association, the tournament’s...
Mitchells & Butlers mobile gamification
UK pub and restaurant chain Mitchells & Butlers is delivering an interactive mobile experience incorporating gameplay to attract new visitors during the Euro 2016...
WKD Blush partners Binky Felstead
SHS Drinks has launched a new partnership marketing campaign for its WKD Blush Ready-To-Drink alcoholic beverage, featuring a 10-week digital and social media campaign...
Grace Foods appoints Trigger
Experiential agency Trigger! thinkpeople will be creating an experiential event for Grace Foods, to increase awareness of Caribbean food and encourage consumers to trial...
Y&R adds to Labstore shopper leadership
Y&R has appointed a new leadership team to drive network integration and accelerate growth within its Labstore Europe shopper marketing business, following rapid...
Economist ‘ugly fruit’ smoothies
The Economist newspaper has launched a new execution in its ‘Discomfort Food’ experiential strategy offering consumers free nutritious smoothies made from fruit and...
whynot! thinkpeople names Maria Sze MD
whynot! thinkpeople, part of The thinkpeople family, has appointed Maria Sze as its Managing Director. Sze joins from Haygarth where she was Head of Shopper and New...
Hive secures investment for expansion
Marketing technology company Hive, which creates smart packaging for major FMCG brands, has secured £2.5m in funds from private equity firm Encore Capital. Hive...
