Tag: confectionery, on-pack, on-pack promotion, prize promotion, retail, shopper, shopper marketing, sweets
Haribo invites shoppers to ‘hunt the double yolker’ to win a holiday
Haribo has unveiled an Easter-themed campaign, inviting shoppers to ‘Hunt the Double Yolker’ in limited edition bags of Starmix. With premium UK Forest Holidays up...
Virgin Holidays creates spa, VR rollercoaster and bar in new experience store
Virgin Holidays has once more revolutionised its retail experience by opening the first-ever travel agent to feature an operational spa. The brand new store in Milton...
Was 2018 the year retail embraced the ‘Internet of thinking’?
Katy Brown, Associate Planning Director at Haygarth Group, considers whether the rise of automated technologies last year has really changed the way we shop. Automated...
WeWork and LIKEtoKNOW.it create a shoppable office pop-up
WeWork, the shared community space, has opened its doors to a pop-up office designed by LIKEtoKNOW.it, the largest influencer shopping channel and consumer media...
The Mars Agency reveals the 2019 shopper marketing trends
The Mars Agency explores the top trends in shopper marketing for 2019. The recently published report details what we can expect to see this year, including conscious...
O2 launches fitness tech campaign
Blue Chip has been helping get O2 off to a running start in 2019 by developing a campaign to support sales of its fitness accessory range. Working with high-end sports...
Müller Rice launches unique sound chip campaign
Müller Rice has recently launched its latest shopper marketing campaign with ATOM Marketing. Hitting shelves today, shoppers will be in with the chance of finding...
Mug Shot banishes the January Blues with cash giveaway
This New Year sees Manchester agency Blue Chip and Symington’s spreading a little bit of joy across the nation by giving away a share of £50,000 cash inside...
Iceland launch world’s first in-store ice rink
To bring some fun to the Christmas food shop, supermarket chain Iceland has trialled a new concept – Shopping on Ice. A world first, supermarket aisles in...
Kezzler and Amcor partner with Mondelēz for personalised gifting with Toblerone
Kezzler and Amcor have partnered with Mondelēz to launch a Toblerone campaign that enables consumers to record a special video message linked to their chocolate bar and...
