O2 launches fitness tech campaign


Blue Chip has been helping get O2 off to a running start in 2019 by developing a campaign to support sales of its fitness accessory range.

Working with high-end sports apparel retailer Jimbag, they’ve created a compelling value-added incentive to drive purchases of O2’s range of Fitbits; a key product across the tech retail world during January. Jimbag’s range is all made in England and designed to last – ideal for the 8% of people who actually see through their New Year’s resolutions.

“Creating stand out and a point of difference at this time of year is key in a period when price promotions are usually the main sales driver” says Account Director Dan Selas. “Partnering with Jimbag has given us that differentiation from the competition with an incentive that is intrinsically linked to the Fitbit product.”

Customers who purchase an eligible product from O2 receive a unique scratch card which can be redeemed from a choice of 8 bags on the campaign microsite. The scratch card mechanic has been a proven success with O2 customers as it offers a tangible reward at the point of purchase and encourages redemption.

The campaign runs until 27th March 2019 and will be available on the Fitbit Versa and Charge 3 models. The campaign will gain widespread coverage across O2’s own digital channels and within the O2 store estate.