YES! Snacks to host free blindfolded food experience


This March, Londoners will be given the opportunity to #LiveMoreYes with a free blindfolded food experience – based on research showing that, when the sense of sight is removed, taste is heightened. The ‘Bar of YES!’ will allow food lovers to challenge their taste buds, as they try to discern the flavour combinations of a series of delicious tasting plates while blindfolded.

The ‘Bar of YES!’ will be hosted by chef to the stars Nina Parker and will celebrate the launch of Nestlé‘s new brand, YES!, and it’s range of wholesome and delicious snacks. Nina, who counts Donatella Versace, Russell Brand and Stormzy among her clients, has designed a menu of five delicious vegetarian and vegan dishes, each inspired by the exciting flavour combinations and natural ingredients of the new YES! bars – including fruity blends like lemon, quinoa & chilli as well as nut-based combinations such as dark chocolate, sea salt & almond.

Visitors to the ‘Bar of YES!’ will enjoy an interactive blindfolded tasting experience of Nina’s food, before exploring the stylish surroundings of the pop up which will reflect the vibrant and wholesome philosophy behind the range. There will also be YES! bars available to taste, with samples offered to guests on departure.

Louisa Parrillo, Senior Brand Manager at YES! says, “As a new brand, we’re so excited to be opening our first pop up – the ‘Bar of YES!’ reflects our belief that the more we taste and explore in life, the more fulfilled we become. We want to celebrate the key ingredients of our bars which make the best of what nature has to offer – we’ve created our range of fruit and nut bars with exciting taste combinations that are both tasty and wholesome, so no compromise needs to be made on taste or satisfaction when choosing what to have as a snack. We hope people will take the plunge and ‘live more yes’ with our blindfolded tasting challenge!”

The ‘Bar of YES!’ will be open to the public on 13th to 14th of March, with chef appearances from Nina Parker at lunchtime and dinner services.