Tag: brand activation, experiential, industry news, retail, sampling
Givenchy L’Interdit @ the Trafford Centre with POD
We worked directly with Givenchy to provide a team of sales staff who raised awareness and drove sales of the Givenchy hero fragrance: L’Interdit, during a key period....
Trebor Brings Back Iconic “Minty Bit Stronger” Jingle To Mark 100th Anniversary
LONDON, 15th April 2021 – Trebor, the Mondelēz International-owned confectionery brand, is bringing back its iconic “minty bit stronger” jingle in a new campaign...
Travel retail must embrace new ways of engaging with customers
Fiona Rayner, Head of Experiential and International Operations at Blackjack Promotions, questions the relevance of Travel Retail in the 21st century and how it can...
The merging worlds of retail and experiential
Chris Wareham, Managing Director at Mash Staffing, shares how brand experience is reshaping retail to create better connections with consumers. Experiential is a...
The real reason consumers change brands
Natalie Betts, Director at Relish Agency, shares how trial and sample of a product can encourage consumers to change the brands they habitually buy from. There are a...
Halloween spending expected to reach record £387m
New research investigating UK household shoppers’ plans for Halloween has been launched today by leading retail and shopper marketing agency, Savvy. The findings...
CONNECTING WITH CONSUMERS IN THE GOLDEN QUARTER 2019
The ‘Golden Quarter’ is upon us. Christmas is just 14 weeks away, and we all know that getting your fair share of standout is a huge challenge. Consumers are no...
UK shoppers fighting back against online retailers who fail to deliver
UK consumers are fighting back against online retailers that fail to deliver, a new research report of what the UK public expects from retailers when shopping online,...
Retail Renaissance
Daniel Todaro, Group Managing Director at Gekko, shares how brands need to evolve to meet the needs of the generational shifts in shopping habits The high street is...
Have we seen the death of the shop? Here’s four ways you can fight back.
Paul McGann, Managing Partner at Brass, explores the rising death toll of retail shops, and shares some tips and advice on how to stay ahead of the growth of online...
