Most British and Irish shoppers want and expect a brand to reward their loyalty.
As the pandemic has rapidly accelerated structural change within the industry, so has it increased the need for retailers to reinvent their loyalty strategies, looking beyond the points-based plastic cards of yesteryear. Retailers that adapt to the changing consumer behaviour; utilising rewards to meet their customers’ and business needs will achieve a unique commercial advantage. But how do you unlock the true power of rewards?
Find out more here on why TCC, the retail loyalty experts, believe the opportunity is now.