Tag: brand loyalty, comment, customer engagement, customer insights, direct marketing, loyalty, loyalty programmes, loyalty programs, loyalty schemes, Omnicom, opinion, RAPP, retail, retailer loyalty, shopper, shopper marketing
RAPP UK names Freeland UK CEO
Digital, relationship and promotional agency group RAPP has appointed Chris Freeland as UK Chief Executive Officer, effective January 2016. Freeland was previously Joint...
Have we seen the end of coalition loyalty programmes?
May 13, 2018
There is a growing trend for brands to create their own loyalty programmes, rather than sign up to coalition loyalty schemes, says Belinda Clark of RAPP UK When...