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Tag: Brass, Brass Agency, comment, consumer insights, customer insights, digital, insights, on-pack, on-pack promotion, opinion, research, shopper, shopper marketing, social media
Have we seen the end of coalition loyalty programmes?
May 13, 2018
There is a growing trend for brands to create their own loyalty programmes, rather than sign up to coalition loyalty schemes, says Belinda Clark of RAPP UK When...
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St Ives launches new agency, Edit
Mar 15, 2018
International marketing group St Ives has merged three of its businesses to create a new agency, Edit, which unites data science and marketing technology to power...
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Heritage Brands: Staying Relevant Amongst the Cool New Challengers
Jun 08, 2018
Agile start-ups are subverting the grocery aisles – older brands must learn their tricks to stay ahead of them, says Sam Bannister of Brass Agency You only have to...