samsumg KCX

Samsung announce unique event collaboration with Twitter

A new live event series, hosted by Alex Zane went live last week celebrating the world of Twitter threads and conversations.

Samsung KX presents: Thread Talks is a series of six intimate ‘in conversation’ events featuring some of the biggest names in journalism, sport, culture and comedy – taking place at Samsung KX.

Creative agency Taylor Herring devised the series of live events, curated the speakers and brokered the partnership between Samsung and Twitter. St Marks Studios is producing the events and creating promotional video and branded assets.

Samsung KX is a new experience space in Coal Drops Yard where guests can experience the latest in culture and innovation, powered by Samsung technology. Designed to give guests the ultimate immersive brand experience, Samsung KX is a place where people are invited to discover, interact with and learn new skills in a dynamic environment through a range of workshops, events and performances together with local community partners.

Each hour-long, free event will feature a celebrity performing a live reading of their favourite spats and chats from the Twittersphere, as well as an intimate question and answer session with the audience and host. A diverse array of outstanding speakers will perform at the venue’s Centre Stage in front the world’s first vertical 10metre-wide curved Samsung screen.

SAMSUNG KX PRESENTS: THREAD TALKS – 2019 PROGRAMME

  • Roman Kemp – Monday 28th October  – 7pm – 8.30pm
  • Colin Murray – Monday 11th November – 7pm – 8.30pm
  • Guest speaker to be announced – Monday 25th November – 7pm – 8.30pm
  • Guest speaker to be announced – Monday 2nd December – 7pm – 8.30pm
  • Guest speaker to be announced – Monday 9th December – 7pm – 8.30pm

Launched in association with Twitter, the first Thread Talk in the series launched on Thursday 10th October. Influential journalist, screenwriter and renowned author Caitlin Moran joined Alex Zane on stage to chat through some of her greatest, weirdest and funniest moments on Twitter.

Celebrity guest speakers including radio and TV host, Roman Kemp and sports journalist and radio host Colin Murray will also be making their Thread Talk debuts in 2019 (additional guest speakers due to be announced in the coming weeks).

The series will celebrate the array of threads and conversations had on Twitter daily, as users connect over their shared love of entertainment, politics and culture. On average 500 million Tweets are shared every day – that’s 5,787 Tweets sent every second and over 182 billion Tweets shared each year*.

Tanya Weller, Director of Samsung Showcase, KX said: “We’re thrilled to be hosting such a diverse array of speakers and high-profile Tweeters to join us for our new Thread Talks series here at Samsung KX. The launch of our new event space allows us to open our customers up to a world of digital culture and immersive experiences, so Thread Talks is a welcome addition to our extensive calendar of events.”

David Wilding, Director of Planning at Twitter UK said: “We are seeing more and more people – as well as brands – embracing Threads as a creative way to express themselves and tell their stories on Twitter. It’s fantastic that some of these amazing conversations will be brought to life through the Thread Talks series.”

For more information and to book tickets please visit: https://www.samsung.com/uk/explore/kings-cross/whats-on/