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London Eye announces headline sponsorship with lastminute.com

The world-famous London attraction will launch brand new sponsorship with IPM Member, lastminute.com, from February 2020.

The UK’s most popular paid-for attraction, the London Eye, announced today an exciting headline sponsorship with European travel giant lastminute.com. The sponsorship, which officially launches from February 2020, will see a joint rebrand of the London Eye and River Cruise.

Both organisations will be building upon the exciting potential of this opportunity by investing in a range of innovative and memorable experiences for guests visiting the London Eye.  Alongside this, the sponsorship includes full naming rights and the iconic landmark lighting up the city skyline in the lastminute.com brand colours.

Sunny Jouhal, General Manager, London Eye, said: “We are delighted to be working with lastminute.com as our new headline sponsor. The London Eye has been an iconic and world-famous part of the city skyline for almost 20 years and is a ‘must-do’ for visitors to the capital. We are thrilled to enter a milestone year partnered with such a well renowned brand and we have already agreed lots of exciting plans and are looking forward to bringing them to life.”

Marco Corradino, Group CEO, lastminute.com, added: “London is the city where it all began for lastminute.com more than 20 years ago, so we’re thrilled to announce our partnership with one of the capitals most recognisable symbols, the London Eye. We are planning many exciting things together for the people of the UK and visitors from across the globe. And we can’t wait to help make this unique part of the London skyline a bit more pink from 2020 onwards.”

Previous headline sponsors of the London Eye include British Airways, EDF Energy and most recently Coca-Cola Great Britain since 2015.