mountain dew

Mountain Dew teams up with Call of Duty for on-pack promotion

Mountain Dew® has teamed up with Call of Duty® game series to give UK gamers and Mountain Dew fansDouble Experience Points (XP) for the highly anticipated release of ‘Call of Duty: Modern Warfare®’.

Seven million codes will be up for grabs, enabling players to unlock double XP by purchasing any Mountain Dew drink and simply entering the unique XP code which can be found on every Mountain Dew pack.

Each code enables 15 minutes of double XP during the multiplayer online mode, giving Mountain Dew fans an extra boost and the opportunity to reach the level cap faster than their fellow Call of Duty competitors.

Gaming YouTuber and Call of Duty player James Spratt teamed up with Mountain Dew and gave fans an exclusive behind-the-scenes look at the Call of Duty launch event, sharing his live reactions when playing the game.

Natalie Redford, Director of Marketing at PepsiCo UK, said:“We’re thrilled to announce our partnership with Activision ahead of the most epic chapter of Call of Duty yet – Modern Warfare. Mountain Dew wants to help people live out their passions, and with this collaboration, we hope to inspire amateur gamers to push their boundaries and – importantly – have a great time while doing it!”

Fans can find the Limited Edition Call of Duty Mountain Dew packs in selected Tesco, Co-op, Spar and WHSmith stores. They have until the end of January 2020 to redeem their codes by visiting www.callofduty.com/mountaindew