This Halloween, Argos will revamp it’s Tottenham Court Road Store for an immersive ghost hunt experience.
Delivered by Hyperactive and PR agency, Hope & Glory, the experience will be led by proffessional ghost hunter Yvette Fielding. He will entertain attendees with ghost stories of London and take children on a ghost hunt to put the puzzle together for LEGO’s new Hidden Side toy range. The after-hours experience will see elements of the eight LEGO Hidden Side sets come to life, including the Graveyard Mystery, Newbury Haunted High School and Paranormal Intercept Bus.
When: Sunday 27th October
Where: Argos, 216-217 Tottenham Court Road, Bloomsbury, London W1T 7PT
Nearest tube: Goodge Street
Cost: Free to attend
Timings: 19:00 – 21:00
LEGO Hidden Side marks the first time the company introduces one of its play themes that blends physical and digital play (Phygital) with the release of an AR enabled smartphone app alongside classic LEGO bricks, allowing kids to have a hand in both worlds. The app experience will continue to expand with the addition of new ghosts, new game challenges, and exciting new gameplay, giving longevity and freshness to the experience, every time kids play.
Juliet Ward, Head of Toy Buying at Argos, said: “We’re thrilled to be recreating the world of LEGO Hidden Side in our store this Halloween through the unique “Arghost” experience. This immersive event is a fantastic opportunity for children to discover the new toy range, at the time offering parents a fun activity for the kids this half term. We can’t wait to see our customers’ reactions to our spooky new store and get their feedback on this exciting new range from LEGO.”