week 5 2019

Plenty launches on-pack activation for guaranteed rewards

Plenty is launching a new on-pack campaign nationwide, offering millions of guaranteed rewards such as a free 3 month Kids Pass, discounts on recipes boxes from Hello Fresh, kid’s tablets and the chance to win a trip to Florida.

From January to June, partners across the UK will take part in the Plenty rewards on-pack promotion, with millions of rewards available to claim. Partners offering discounts on experiences and services include HelloFresh, Forest Holidays, Kids Pass, Rakuten TV and Green Thumb Lawn Treatment and there are thousands of physical rewards to claim, such as VR headsets, kid’s tablets, Bluetooth sound bars, TV streaming devices, mini trampolines, paddling pools, baking equipment and more. The rewards on-pack promotion is in line with Plenty’s mission to help families spend more quality time together, without the extra cost.

Shoppers are guaranteed a reward when they purchase a Plenty rewards promotional pack and they can also enter into a prize draw to win a family holiday to Orlando, Florida. This prize draw runs until 30th June and will be drawn on 1st July, followed by another prize draw until 30th October, for valid late entries, with the chance to win more prizes from the partners.

Plenty rewards promotional packs will be available to buy in Asda, Tesco, Morrisons, Co-op, Sainsbury’s, Ocado and Waitrose and the promotion will be supported by a radio campaign and a partnership with Channel Mum.

Sian Dixon, Brand Manager for Plenty said: “We hope that the promise of a guaranteed reward with the purchase of every Plenty Rewards promotional pack will help families free up all-important quality time together, while also helping them save money”.

“As the UK’s no.1 household towel brand*, Plenty’s renowned performance quality will also help families save valuable time on cleaning – so there’re more time for fun days out together”.

Rewards from partners include:

• Forest Holidays – 10% off an escape plus a £10 spending voucher (plus, one £650 holiday in the valid late entries prize draw).
• Hello Fresh – 60% off first 2 boxes (plus, 1 x 3 months free offer in the valid late entries prize draw).
• Kids Pass – a free 3 months Kids Pass (plus, 1 free 12 months Kids Pass in the valid late entries prize draw).
• Green Thumb Lawn Treatment Service – £10 off your lawn treatment.
• Rakuten TV – 50% off your first 3 film rentals.