Swizzels_IPM

Swizzels launches fantastic ‘Find the Golden Love Hearts’ on-pack promotion

Swizzels have launched fantastic ‘Find the Golden Love Hearts’ on-pack promotion featuring across millions of Swizzels variety bags.

Five golden Love Hearts rolls have been hidden inside bags of Swizzels sweets for people to find!  The lucky five who find a golden roll will win a wonderfully fantastical VIP tour of the Swizzels factory. Now open to the public, this is a chance for lucky winners to be the boss for the day, see how Swizzels’ sweets are made, and create their own marvellously magical sweet treats!

For everyone who isn’t lucky enough to find gold in their bag of sweets, there’s also a chance to win one of 10,000 exclusive Mr Swizzels cuddly toys to be won instantly via the promotional microsite – swizzels.com/vip

The promotion, which was created by Activation, runs from 1st June 2021 – 31st May 2022 and is communicated by bold and bright promotional pack design, and will be supported with wider campaign comms on social plus in store and PR activity.