Tag: campaign of the week, competition, drinks, gaming, larazade, Lucozade, on-pack promotion, partnership marketing, prize promotion, shopper, shopper marketing, tomb raider
Lucozade becomes Larazade in new Shadow of the Tomb Raider partnership
Aug 02, 2018
Lucozade Energy is temporarily changing its name to Larazade in celebration of Lara Croft, the iconic fictional character and the main protagonist of the video game...
Kerry Foods offers ‘Fire & Smoke’ American Football Florida trip prize
Jul 26, 2018
Kerry Foods is supporting its Fire & Smoke cooked meats range with a partnership with US NFL team the Jacksonville Jaguars, including a competition to win the star...
Hooch targets 10m consumers with free movie campaign
Jul 26, 2018
Flavoured Alcoholic Beverage brand Hooch is set to unveil its biggest ever promotion, which will see the brand giving away a movie with every purchase of a promotional...
IPA Bellwether shows increase in promotional marketing spend in Q2 2018
Jul 20, 2018
The latest IPA Bellwether report from the Institute of Practitioners in Advertising reveals a significant increase in the number of clients increasing their spend on...
Brands need to leverage ‘owned media’ in-store
Jul 19, 2018
Packaging is a valuable media channel which brands should be using to communicate added-value messaging and promotions, argues Alastair Lockhart of Savvy As retailers...
Rollover partners Mission: Impossible Fallout for Paris trip competition
Jul 11, 2018
Rollover Hot Dogs is partnering with Mission: Impossible Fallout, the sixth film in the Mission: Impossible series (in UK cinemas 25th July) with a competition to win a...
Supermalt launches on-pack carnival holiday competition
Jul 09, 2018
Malt drink Supermalt is launching a carnival-themed on-pack prize promotion, offering consumers the chance to win one of three Caribbean holidays, with tickets to the...
Robinsons squash sponsors Wimbledon with environmental focus
Jul 03, 2018
Robinsons, the leading GB squash brand, is returning to Wimbledon as the official soft drink sponsor and taste of The Championships for the 83rd consecutive year. This...
Consumers challenged to invent the next Cadbury Dairy Milk bar
Jul 03, 2018
For the first time ever, Cadbury is inviting UK consumers to ‘Go Madbury for Cadbury’ and create their very own Cadbury Dairy Milk bar, which could become the newest...
Coca-Cola runs biggest-ever summer campaign across key brands
Jun 25, 2018
Coca-Cola European Partners (CCEP) is offering consumers the chance to win unforgettable summer experiences with its biggest-ever on-pack summer campaign, which will...