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Fruit Bowl, the kids’ dried fruit brand, has partnered with National Geographic Kids magazine for a new educational campaign which will run for nine months.

Fruit Bowl, National Geographic Kids link

Fruit Bowl, the kids’ dried fruit brand, has partnered with National Geographic Kids magazine to launch a new educational campaign which will run for nine months. The...

Gift cards offer great flexibility in the range of promotions that can be created and the level of analytics that can be applied

Q&A with Steve Bradbery

Steve Bradbery, Vice President of International Product Solutions at global gift card provider SVS, answers questions on why gift cards should be a key part of any...

Highland Spring is running a £3m ‘Anywhere for Tennis’ campaign, including TV ads and an on-pack promotion to win tennis sets plus £750 in holiday vouchers.

Highland Spring ‘Anywhere for Tennis’

Highland Spring is running a £3m ‘Anywhere for Tennis’ campaign, including a TV ad and an on-pack promotion giving consumers the chance to win thousands of tennis...

Marmite is running an on pack promotion across its 250g jars, offering consumers the chance to get a free superhero Marmite egg cup with every purchase.

Marmite ‘Marmighty’ egg cup give-away

Marmite is running an on pack promotion across its 250g jars, offering consumers the chance to receive a free superhero-themed Marmite egg cup with every purchase....

Pernod Ricard’s Brancott Estate brand is running an on-pack promotion offering wine drinkers the chance to win a Liebherr wine cooler cabinet.

Brancott Estate wine chiller competition

Pernod Ricard’s Brancott Estate brand is marking its 40th anniversary with a major on-pack promotional campaign in the UK’s off-trade, offering wine drinkers the...

Vita Coco has launched its first ever national on-pack marketing campaign and biggest on-pack promotion to date, ‘Take a sip, win a trip’.

Vita Coco Simple Island competition

Vita Coco has launched its first ever national on-pack marketing campaign and biggest on-pack promotion to date, ‘Take a sip, win a trip’. The promotion, which is...

Shreddies breakfast cereal is partnering ITV’s Britain’s Got Talent and will be offering tickets to BGT shows as prizes in an on-pack promotion.

Shreddies partners Britain’s Got Talent

Cereal Partners UK’s Shreddies breakfast cereal is partnering with ITV’s Britain’s Got Talent and will be leveraging the deal in marketing and promotions running...

Kettle Chips is running its Taste of Luxury prize promotion for the third year running with hundreds of prizes including a two day luxury trip to Monaco.

Kettle Chips Taste of Luxury returns

Kettle Foods has brought back its Taste of Luxury on pack prize promotion on its 40g handy packs of Kettle Chips for the third year running. This time, the grand prize...

PepsiCo has teamed up with lifestyle brand Emma Bridgewater for an exclusive on-pack promo across its Walkers Market Deli potato and pita chip sharing bags.

Walkers Emma Bridgewater promo

PepsiCo has teamed up with lifestyle brand Emma Bridgewater for an exclusive on-pack promotion across its Walkers Market Deli potato and pita chip sharing bags. The...

Bodyform, the SCA-owned feminine hygiene brand, is offering consumers the chance to win a trip to New York for two in an instant-win Pink Ticket promotion.

Bodyform ‘Pink Ticket’ New York trip promo

Bodyform, the SCA-owned feminine hygiene brand, is offering consumers the chance to win one of 10 trips to New York for themselves and a friend in its new instant-win...