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Taco Bell is targeting younger consumers with a new mobile game, Explore, that encourages people to live the brand slogan ‘Live Mas’ on social media.

Taco Bell US gamified loyalty app

Taco Bell is targeting younger ‘Millennial’ consumers with a new mobile game, Explore, that encourages people to exemplify the brand slogan ‘Live Mas’ on social...

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Coke launches ‘Try To Win’ rugby promotion

Coca-Cola Enterprises is launching a rugby-themed mobile shopper marketing promotion, Try To Win, offering consumers the chance to win a number of prizes instantly....