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Pizza Hut has appointed marketing and technology company Inspired Thinking Group (ITG) to provide print and artwork services for its UK restaurants.

Pizza Hut appoints Inspired Thinking Group

Pizza Hut Restaurants has appointed Birmingham-based marketing services and technology company Inspired Thinking Group (ITG) to provide print and artwork services for...

Thomas Cook Airlines has made a 360º Virtual Reality 'Fantasy Flight’ letting passengers try before they fly and possibly win a £3,000 Los Angeles holiday.

Thomas Cook 360º VR fantasy flight

Thomas Cook Airlines is promoting its services with a real-time 360º Virtual Reality ‘Fantasy Flight’ allowing potential passengers to try before they fly –...

Taxi app Gett has linked with Warner Bros. Pictures UK for a promotion offering tickets to the London premiere of Batman V Superman: Dawn Of Justice.

Gett Batman V Superman ticket promo

  Black taxi booking app Gett has linked with Warner Bros. Pictures UK for a promotion offering people the chance to win tickets to the London premiere of Batman V...

King Digital Entertainment launched the latest installment of its mobile game Candy Crush with a specially-built adult bouncy castle, ‘Bouncingham Castle’.

Candy Crush creates ‘Bouncingham Castle’

King Digital Entertainment launched the latest installment of its global mobile gaming phenomenon, Candy Crush, in London last week with a specially-built adult bouncy...

Spanish winemaker Barbadillo has launched a rare sherry in “smart bottles” protected by Thinfilm’s NFC-based authentication technology.

Leo Burnett/Arc and Thinfilm partnership

Arc, the shopper marketing and activation agency which is part of marketing services group Leo Burnett, has signed an exclusive partnership with Thin Film Electronics...

Bovril and Colman’s are partnering with Dad’s Army and an on-pack promotion offering the chance to win holidays, a Dad’s Army mug or a shovel-shaped spoon.

Bovril and Colman’s partner ‘Dad’s Army’

  Bovril and Colman’s are partnering with the upcoming Dad’s Army film, with new limited edition Bovril packaging and an on-pack promotion offering fans the...

Shopper Marketing Amplified is a webinar hosted by Carey Trevill, Managing Director of the UK’s IPM with contributions from marketing technology specialists Snipp! Interactive and retail and shopper marketing experts TPN.

Webinar: Shopper Marketing Amplified

Technological advances mean shopper marketing has broken out of the confines of the retail environment and can be found all around us, driving massively increased...

Eagle Eye and Mediavest have launched a digital campaign for Nicotinell tracking customers from online activity through to in-store sales in real-time.

Eagle Eye delivers Nicotinell campaign

Eagle Eye, specialist in digital promotions validation and redemption, has partnered with Mediavest to launch a cutting edge digital campaign for Nicotinell, enabling...

Digital loyalty and shopper rewards platform Eagle Eye Solutions has appointed former Tesco deputy chief executive Tim Mason as its new chairman.

Eagle Eye makes Tim Mason chairman

Digital loyalty and shopper rewards platform Eagle Eye Solutions has appointed former Tesco deputy chief executive Tim Mason as its new chairman. The appointment, which...

Tetley is investing £10m in an integrated and shopper marketing campaign to change attitudes to tea, with a particular focus on the younger demographics.

Tetley £10m 2016 shopper campaign

Tetley is investing £10m in an integrated and shopper marketing campaign to change consumers’ attitudes to tea, with a particular focus on the younger demographics....