This August, a pop-up café with a difference is coming to London’s trendy Shoreditch. Created by the nation’s bakers, the Toast or Hands Café has been designed to remind hungry young Londoners that life is #BetterWithBread.
Hitting the streets of East London on Friday 4th August, the quirky café, created by the Bakers and Millers of Britain, aims to show what life would be like if people didn’t eat bread. It comes as part of the trade body’s #BetterWithBread campaign, celebrating bread as a national treasure and challenging the clean-eating trend that has wrongly demonised it.
For one day only, the single ingredient café will be giving out free unicorn toast (an on-trend creation using natural food colouring and cream cheese) to celebrate how the much-loved sliced loaf is also a nutritional powerhouse, low in fat and sugar, and with the UK’s having the lowest salt levels in Europe.
Clean eaters who need more convincing will be offered the option of having their favourite toppings — but spread over their hands instead of a slice of bread…
Nutritionist Lily Soutter, who will be there on the day answering people’s questions on the benefits of bread, says: “The Toast or Hands Café aims to bust myths and show that bread is not the enemy. Bread has been a dietary staple in Britain for years so this is a tongue in cheek way to poke fun at the latest fad diets and give clean eaters the chance to get a little bit messy.”
Soutter adds: “All bread, no matter where it’s baked, is created equal, made using the same primary ingredients -water, yeast, flour. It’s a great source of energy and at only 80 calories a slice, it’s a low-fat option. It’s time to celebrate the sliced loaf for the hero it is.”
Customers will be encouraged to share their experience using the hashtag #BetterWithBread and will be given the opportunity to enter a competition to win everything they need to make the perfect slice of toast.
The Toast or Hands Café will be open on Friday August 4th from 7.30am – 5pm at 31 New Inn Yard, EC2A 3EY.
The launch of #BetterWithBread is the latest in a series of campaigns run by the nation’s bakers – the Federation of Bakers and the Flour Advisory Bureau – promoting the benefits of sliced bread, particularly to young women.