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Samsung takes consumers to the edge of space with SpaceSelfie

Samsung Electronics Co. Ltd announced a bold mission as it launches the Galaxy S10 5G into the stratosphere to give consumers the chance to get their face in space....

Patrón Tequila brings authentic Día de Muertos celebrations to Europe

This November, Patrón Tequila invites consumers to join extra-ordinary experiences and embrace the authentic spirit of the Día de Muertos celebration. From immersive...

Samsung announce unique event collaboration with Twitter

A new live event series, hosted by Alex Zane went live last week celebrating the world of Twitter threads and conversations. Samsung KX presents: Thread Talks is a...

Premier Inn launches ‘Pillow Fight Club’ to celebrate its new pillow

Premier Inn is launching its ‘best ever’ pillow and has come up with a fun way to make use of its old pillows before they’re recycled. As the new pillows are...

Why virtual reality matters to experiential marketing

Lee McCarrick, Business Development Manager at Eventeem, shares how using virtual reality in experiential marketing campaigns create higher consumer engagement. Virtual...

The Body Shop creates ‘Dream Big’ beauty experience

The Body Shop is set to launch a beauty experience in London featuring workshops and complementary treatments designed to “pamper, inspire and inform”...

Jägermeister floating bar “the dark spirit” setting sail this Halloween

Jägermeister UK partners with Ladies & Gents bars for a phantom boat experience named “The Dark Spirit”, set to sail the canals of London this Halloween....

TripAdvisor launches competition to win a sleepover inside the Crystal Maze Live Experience

TripAdvisor has launched a competition to win a luxurious stay in the Aztec zone of the legendary Crystal Maze LIVE Experience. TripAdvisor, the renowned Crystal Maze...

Ariana Grande invites fans to “THANK U, NEXT” immersive event

When it was released last year, Ariana Grande’s self-empowerment pop anthem ‘thank u, next’ and its associated music video broke records and became a cultural...

Patagonia Action Works Café blends coffee with environmental activism

The Patagonia Action Works Café opens its doors for three weeks of activism and inspiration in London’s Broadway Market. Following the recent shut down of the Capital...