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Accolade Wines, the UK’s leading wine company, has announced a £1m investment in a new campaign for Hardys, its No 1 wine brand and the official wine of England Cricket. The campaign will include TV sponsorship, a partnership with Sky, print advertising and prize promotions offering the chance to win cricket tickets and cricket merchandise.

Accolade launches ‘The Rules According to Hardys’ cricket-themed campaign

Accolade Wines, the UK’s leading wine company, has announced a £1m investment in a new campaign for Hardys, its No 1 wine brand and the official wine of England...

There are also hundreds of instant win prizes including pairs of England NatWest International T20 or Royal London One - Day International match tickets, England Cricket Adidas polo shirts, cricket kits (including cricket bat, wickets and ball) and Foster’s branded sports shirts.

Foster’s Melbourne cricket match draw

UK consumers are being offered the chance to win a trip for four adults to watch a top Australian domestic cricket match at the famous Melbourne Cricket Ground, courtesy...