Tag: competition, competitions, digital, food, Football, Ginsters, on-pack, on-pack promotion, prize promotion, savoury snacks, sports, UGC, user generated content
Ginsters ‘Match Day Hero’ promotion
Ginsters has launched an on-pack promotion that aims to “celebrate football fans that go the extra mile in supporting their club” with a prize of £10,000 on offer...
Q&A with Andrew Rae
Andrew Rae, Head of Promotions at The Black Tomato Agency and an expert in all things relating to prizes and promotions, answers the latest topical questions from...
PepsiCo #gameready promo returns
PepsiCo has relaunched its #gameready UEFA Champions League promotion across its soft drinks and savoury snacks portfolio, offering football fans the chance to win...
Pot Noodle King Pot £1,000 promo
Pot Noodle has launched a new on pack promotion across its King Pot range, giving consumers the chance to enter a daily prize draw to win £1,000 to pursue their goals....
Comment: Responsibility as a reward
COMMENT: Andrew Rae, Head of Promotions at The Black Tomato Agency, looks at the growth of prize promotions where the reward has an element of social responsibility....
Budweiser 2016 football activity
Budweiser is bringing back its Dream Goal campaign, where the UK’s amateur footballers submit pictures of their team’s dream goals for the chance to feature in the...
Sony’s Goosebumps secures UK partners
Brand & Deliver has created a UK brand partnership campaign to promote Sony Pictures’ American box office hit Goosebumps, starring Jack Black, in the run up to its...
Oreo Open Hearts global campaign
OREO, the Mondelēz owned cookie brand, has launched its new, globally integrated marketing campaign, Open Up with OREO, which the company says aims to convey a simple...
Bovril and Colman’s partner ‘Dad’s Army’
Bovril and Colman’s are partnering with the upcoming Dad’s Army film, with new limited edition Bovril packaging and an on-pack promotion offering fans the...
Lay’s US ‘Flavor Swap’
PepsiCo’s Lay’s potato chip brand will be running yet another flavour challenge in the US, starting next month. The new “Flavor Swap” program will see...
