Goose Island Beer Company has hidden 10 oversized goose heads around Shoreditch to mark the launch of their first ever European Brewpub, which opens on Wednesday, 21st November.
Designed in collaboration with London artist Jess Wilson, the heads have been placed with local businesses in the neighbourhood to surprise and delight beer lovers. The first 200 people to spot a Goose head, snap a photo, tag @GooseShoreditch on Instagram, Twitter, or Facebook, and show it to a member of staff at the Brewpub will enjoy a free brew.
Inspired by its much beloved sister Brewpub in Chicago, the Shoreditch Brewpub will be a welcome addition to the east London high street, as it brings home to the UK previously unavailable Goose Island brews like Brut IPA and Fog Bowl, alongside its highly sought after Bourbon County Stout, award-winning range and local collaboration beers. Also available will be a Chicago-inspired menu featuring a truly unique pizza selection, subs and classic American favourites like wings and pretzel bites with beer cheese sauce to match.
Not satisfied by just serving great beer, Goose Island will also mark the Shoreditch Brewpub’s grand opening with live music and free pizzas throughout the night. Ongoing programming at the Brewpub will include both indie and headliner live acoustic and DJ acts, one off microbrews, tap takeovers, and brewery tours.
Heading up the Brewpub will be Goose Island’s very own Siebel Institute certified UK Brewmaster Andrew Walton, who returns to London following a month long immersion in Chicago where he learned all the Goose tricks of the trade. Responsible for the creation of microbrews made on site, Walton will also be the first in Europe to manage the Rack AeriAle system, an innovative nitrogen draft-dispensing system that connects barrel-aged beers directly to the pub’s tap system without the risk of oxidization.
Andrew Walton, Brewmaster, Goose Island Beer Co., said: “I cannot wait for the doors of the Shoreditch Brewpub to open and am so stoked for Goose Island fans and fans-to-be to see what we have in store. I’ve been working on some crazy delicious microbrews that’ll be available exclusively at our Shoreditch Brewpub. I know London has always held a special place in Goose Island’s history, and I can’t wait for us to make our mark on British beer culture, creating a new experience in the heart of east London, where foodies, beer drinkers and music lovers alike can join together in appreciation of a good time – and great beer.”