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Clarity for consumers: Why #ad is essential in paid influencer posts

The key finding of an Advertising Standards Authority (ASA) report, published yesterday (Thursday 5th September), reveals that people struggle to identify when social...

Pretty Green

How we embrace change – a watershed moment for brands

Jo Hudson, Planning Director at PrettyGreen shares how brands and agencies can embrace change to open up new opportunities. Following the high fat/sugar/salt (HFSS)...

ASA

ASA and CAP Annual Report 2018 – online cases outnumber TV by almost 3:1

The Advertising Standards Authority (ASA) and Committees of Advertising Practice (CAP) Annual Report 2018 published yesterday reveals that more ads have been amended or...

Regulations governing how social media influencers advertise products online are confusing and unclear, with the UK public overwhelmingly believing the system should be more transparent, new research reveals.

UK public wants rules on social influencers tightened up

Regulations governing how social media influencers advertise products online are confusing and unclear, with the UK public overwhelmingly believing the system should be...

KFC’s ‘Dancing Chicken’ ad – featuring a chicken dancing to rap music -- was the ad which generated the most consumer complaints in 2017, according to the Advertising Standards Authority’s Top 10 ranking of the year’s most complained about ads.

2017’s Most Complained About Ads

KFC’s ‘Dancing Chicken’ ad – featuring a chicken dancing to rap music — was the ad which generated the most consumer complaints in 2017, according to the...

Ella Smillie from CAP announced the planned new rule on gender stereotyping in Cardiff ahead of a reception at the Wales Millennium Centre with Julie James AM, the Minister responsible for Equalities in the Welsh Government.

Harmful gender stereotyping in marketing to be banned in 2018

The Committees of Advertising Practice (CAP), the body which writes the rules which govern UK advertising and marketing communications, has announced that a new rule...

The Drum has published a comment piece on political advertising written by Graham Temple, former Chairman of the Institute of Promotional Marketing.

Take the fake out of political advertising

The following comment was written by Graham Temple, former Chairman of the Institute of Promotional Marketing, and published on The Drum. Whenever you come across an...

Brands need to assume a people-first approach and stop using stereotypes in their advertising not just because it's the ethical thing to do: there's also a growing commercial imperative, says Sally McLaren, director at Sense.

Gender stereotyping puts products before people – and consumers don’t like it!

Brands need to assume a people-first approach and stop using stereotypes in their advertising not just because it’s the ethical thing to do: there’s also a...

Laura Kelly, Legal & Regulatory Advisor at the IPM, discusses the ASA's new commitment to stamping out gender stereotyping in marketing communications

Do Promotional Marketers need to be worrying about Gender Stereotypes?

The ASA has committed itself to being tougher on negative gender stereotyping in all marketing communications. Laura Kelly of the IPM’s Legal Advisory Service explores...

IPM Awards 2017: Sense collects the IPM Awards 2017 Grand Prix from Lord Black of Brentwood (left)

Sense’s Economist campaign wins Grand Prix at IPM Awards 2017

LSI Netherlands BV – owner of the Peperami brand – and agencies TLC Marketing and Sense were crowned the big winners at The IPM Awards 2017, taking home the trophies...