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The importance of experience for the beauty industry

Jo Curtis, co-founder of Jackanory, shares how three Es (Experience, Environment and Engagement) lead to successful experiential activation in the beauty industry.  ...

week 9

The Body Shop to host female empowerment pop-up event

Female empowerment, activism, discovery and self-care collide in the latest event from The Body Shop. The free pop-up will take place on 9th and 10th March at the Truman...

elizabeth arden

Elizabeth Arden to celebrate cult beauty balm with pop-up

Elizabeth Arden’s cult multitasking beauty balm Eight Hour® Cream is celebrating the healing power of love this Christmas by teaming up with British muralist James...

The Body Shop, The Enchanted Forest visual

The Body Shop create sensorial forest-themed pop-up

The Body Shop have created an Enchanted Forest pop-up in Shoreditch, London. The pop-up is a sensorial journey designed to pamper, inspire and inform. Visitors can...

selfridges

Selfridges celebrates revamped Beauty Hall with luxury pop-up

Live experiences agency WRG, a division of The Creative Engagement Group, has put together a luxury pop-up installation to celebrate the opening of the newly refurbished...

revlon

Revlon creates boxing-ring game for new Juicy Couture fragrance

Revlon have appointed Jackanory to develop and implement engaging experiential activations to drive trial and purchase of Juicy Couture’s brand new fragrance pillar,...

Benefit Cosmetics ran an activation at London’s Southbank Centre earlier this week featuring an Extreme Brow Bar – a cosmetics counter experience on a scissor lift truck which gave consumers the chance of a complementary brow wax, style and pamper brow 65 feet up in the air, with views over the River Thames and London skyline.

Benefit Cosmetics runs Extreme Brow Bar 65 feet above Thames

Benefit Cosmetics ran an activation at London’s Southbank Centre earlier this week featuring an Extreme Brow Bar – a cosmetics counter experience on a scissor lift...

‘Natural beauty’ brand L’Occitane celebrated the launch of its new multi sensorial flagship store on London’s Regent Street last week with a series of PR stunts and give-aways.

L’Occitane supports new flagship store opening with experiential and sampling

‘Natural beauty’ brand L’Occitane celebrated the launch of its new multi-sensorial flagship store on London’s Regent Street last week with a series of PR stunts...

Body Shop Urban Airship mobile screen overlaid

The Body Shop uses Urban Airship’s Mobile Wallet for anti-animal testing campaign

The Body Shop has partnered mobile marketing specialists Urban Airship to launch a mobile wallet pass with the latest news and signature counts for its Forever Against...

The initiative forms part of Herbal Essences’ new 360° support campaign which includes TV and print advertisements, PR, plus in-store, digital and social media activations.

P&G Herbal Essences ‘Free Haircut’

Procter & Gamble (P&G) is boosting consumer awareness of its Herbal Essences brand with a ‘Free Haircut’ promotion this summer. Running from now until...