Independent integrated marketing agency Toucan has appointed Kevin Frost, formerly Group Creative Director at Momentum London, as Creative Partner.
Frost has over 25 years experience within network and boutique agencies including Arc/Leo Burnett, FCB, LoweOpen and, most recently, Momentum London.
He was one of the founding partners of MullenLowe Open (formerly LoweOpen) where he was responsible for building the creative department and winning new clients such as Morrisons and SC Johnson. During his time at FCB, he established and built the shopper proposition across the Beiersdorf business within the UK and Northern Europe, along with launching the new look Lloyds Pharmacy European network and roll out.
At Momentum, he creatively led one of the agency’s largest clients, Sony Mobile, and helped to define its global expression in the marketplace along with its creative positioning and approach for all new worldwide product launches.
His background has been in multi-discipline agencies and he has worked across most sectors with key focus in the retail and shopper arena.
Gary Rapps, Managing Director of Toucan, commented ‘We have been aware of Kevin’s creative reputation for some time and are absolutely delighted that he has now decided to join us. I have no doubt that the experience he brings, balanced with our own 25 year history, will mark the start of another exciting agency chapter. Kevin is sure to play a fundamental role in helping both Toucan and its clients achieve their ambitions over the coming years and I personally can’t wait to get started.’
Frost said: ‘I truly believe we are in such times that clients are asking for a more personalised, nimble relationship with their agencies. One where we can work in partnership with the senior team on a day to day basis, adding true value to their business and understanding the challenges they face both commercially and creatively. Smaller independent agencies are structured to be able to provide this which is why I know Toucan is the perfect fit for me and the way I love to work.’
Frost officially joins the agency today, May 3rd 2016, to work across its whole client portfolio including Weight Watchers, Peperami, Nestlé, Bahlsen, Fruit Bowl and Bestway.