NaturZ Foods, which has been supplying independent stores with pulses, spices and rice since 2011, has launched a cinema ticket promotional reward campaign designed to thank customers for their business.
NaturZ, which is owned by Export Trading Group, will be rewarding every customer who purchases three promotional products with a free cinema voucher. Cinema is one of the most popular pastimes for UK consumers and, since recent major hikes in ticket prices, a free voucher to watch the latest movie is perceived as a real added value to consumers.
The promotional campaign, delivered by TLC Marketing, sees NaturZ partner with Vue and ODEON cinemas to fulfil the free cinema voucher offer.
The campaign will be promoted on 150,000 NaturZ packs and via in-store posters, shelf wobblers, shelf headers and free-standing units in 120 stores nationwide. Customers will be directed to the campaign website via the on-pack stickers where they will enter their three promotional codes to claim their free cinema voucher.
The campaign will run until 17th November 2017. To qualify for the free cinema voucher, customers must purchase three promotional packs in one transaction. Customers will have 14 days from purchase to register for their free voucher and will then have 14 days after receiving their voucher to claim.
Pavan Patel, UK Director at NaturZ, says: “Cinema is a great cultural pastime that allows everyone, no matter what your interests, to be immersed in someone else’s world. It’s a real opportunity to switch off from the outside world without any distractions. Research shows our customers are giving themselves less and less ‘me-time’ as their hectic lives take over so we’re really excited to be giving them this opportunity. It’s important for us to ensure we are constantly engaging with our customers and giving thanks for their business. This is the first time we have done a campaign like this in the UK, so we’re really excited about seeing the results.”
NaturZ is a leading foods brand in independent stores throughout the UK, distributing to over 100 retailers in the UK and into 10 countries in Europe.
TLC Marketing UK is the Institute of Promotional Marketing’s Agency of the Year 2017. It is a global leader in loyalty, incentive and reward campaigns, operating in 17 markets across the globe. It has run award-winning campaigns for Bupa, Continental Tyres, Braun and Pallas Foods and also received the Queen’s Award for Enterprise in International Trade in 2016. Other clients include Yakult, Elastoplast, The Post Office and HSBC.