shopper

Energizer xmas

Energizer helps make Christmas last longer in multi-market promotion

Energizer are helping make the spirit of Christmas last even longer by teaming up with Photobox, a market leader in personalised gifts. Rolling out in major retailers...

the body shop

The Body Shop creates ‘Dream Big’ beauty experience

The Body Shop is set to launch a beauty experience in London featuring workshops and complementary treatments designed to “pamper, inspire and inform”...

Effweek event

IPM confirms final line-up for IPA EffWeek Sustainability event

The IPM – the trade body which represents creative agencies, brands and service agencies engaged in promotional marketing and brand activation in the UK – confirms...

Cat Club

Cat Club celebrates their 20th anniversary with the Purrfect on-pack promotion

Elevator Promotions, has launched an on pack promotion to celebrate the 20th anniversary of leading Irish catfood brand, Cat Club. Cat Club is the number 1 Irish made...

VCG featured image

5 customer experience principles to max out your next promotion

Jason Waghorn, Director at VCG PromoRisk, shares how applying the principles of customer experience design can give promotions an effectiveness boost. A sales promotion...

Activation

Spontex Sponge launches national on-pack promotion

Leading digitally-centred brand, shopper and promotional marketing agency, Activation, have launched ‘Scrub & Win’, a national on-pack promotion for Spontex...

Gousto

Gousto helps families whip up a wagamama at home

Gousto, the recipe box company is delighted to announce a new six-month partnership with wagamama, helping busy couples and families to whip up their favourite...

digital journey

New research reveals shoppers are captivated by luxury brands, but let down by the digital experience

A new independent study of 3,000 UK, France and United Arab Emirates (UAE) luxury and lifestyle retail shoppers, commissioned by global ecommerce search, Attraqt...

Revlon beauty salon

Revlon opens 24hr Beauty Salon in London to celebrate its colorstay foundation

Revlon is opening a beauty salon in London’s for  24 hours with complimentary treatments to the public for an exclusive 24 hours only in celebration of America’s...

Matilda

ROALD DAHL STORY COMPANY BUILDS EXCITING AND DIVERSE PARTNERSHIPS FOR ROALD DAHL DAY 2019

With Roald Dahl Day on September 13th, the Roald Dahl Story Company has announced a number of bespoke activities, products, promotions and partnerships… PAPERCHASE As...